Food label design that displays the competitive advantage

  
 

FIRST IMPRESSIONS COUNT…


…and the world of food is no exception. Product quality is only part of the equation. First, the customer must be enticed to try the product. How? Through expertly devised food label design.

Showcase your product’s edge over rival brands. A successful identity tells a visual story reflecting the product’s values and personality. GDA’s marketing and design team are driven by what makes a brand special and it’s journey personal. Armed with these unique selling propositions, we create food label design that makes consumers sit up and take notice.

  
Food Label Design

Why branding needs to be timeless but versatile


Not all design is created equal, and understanding the difference between a logo and branding is a vital part of the process. A logo should be strong and timeless, but also versatile and easy to use with individual product ranges.

Furthermore, it should be able to represent your company years into the future. Your branding is there to evolve with you as a business. Your branding, however, will evolve with you, your products and your customer’s desires.

Starting with a marketing exploration can clearly define your target market. This step optimises time and budgets by having a clear plan for connecting your branding and packaging design. A marketing strategy then clearly identifies your target consumer and the best channels and opportunities to connect with them.

  
 

WHAT’S THE DIFFERENCE BETWEEN A LOGO AND BRANDING?


Mention the word ‘brand’ and many people tend to think of a logo. While the logo is a key brand element, and often its most visual representation, it is only part of the brand identity. Branding shapes customers’ perception of a company or product. It answers the questions: how do you want your customers to feel about you, what should their experience of your brand be?

Branding embraces company, service and product goals and core USPs. Visually, it is expressed through logo, colours, typography, imagery, what you say and how you say dialog and also the quality of materials (and packaging in the case of food). To be successful, it should inspire trust in the company, provide the consumer with a memorable experience, encourage repeat business and ideally make them want to share it with everyone that will listen.

Good food label design is part of your brand identity. Let the experienced team at Graphic Design Australia help you create a unified vision for your product.

  
 

how can food LABEL DESIGN POP off THE SHELF?


Imagery is powerful, especially on food products. Get your customer’s attention with a compelling, irresistible image. Messaging needs to be simple and strong. It should speak directly to the target market. Colour should reflect the product and evoke the right emotions. For example, fresh, vibrant colours team up well with healthy, nutritious food products. Purple and black suggest luxury and indulgence.

Clarity is everything. Customers are often short on time and big on choice. Help make their decision easy with clear graphics, effective messaging and a carefully chosen colour scheme.If a customer is dying to try what’s inside the packaging, the food label design has worked its magic. And remember: attractive, professional packaging will not only appeal to customers, but also to any retailers considering stocking the product.

 Food Label Design

"The food packaging design team at GDA have been AMAZING to deal with (rebranding / new packaging / help with website look etc), highly recommend for anyone looking to overhaul current branding or start from scratch. It's an investment we should have made years ago - noticed an immediate & significant increase in social media reposting / engagement with products looking great, & also many more direct sales & orders from distributors with zero marketing effort / spend."

Regards Jeanie McClymont, Good Mix Superfoods